It doesn’t matter what type of company you’re running and what sort of industry you happen to be working in. Your staff needs social media training. This is an age where technology is taking over everything that people do – personally and professionally. Make sure you set some standards for how your employees represent your company and the work they do for you when they’re connecting with others on social media.
There may be privacy concerns for your company. There may be safety issues as well. School districts, for example, often train their teachers and administrative staff not to post any pictures of the children in the school. People in the medical profession have to follow strict ethical and privacy laws.
Start with legal requirements when you’re training your staff on social media. Then, discuss ethics. Set some standards that are consistent, fair, and smart.