Perception is everything in advertising: customers tend to be attracted to big, successful brands. If you’re just starting out though, you might wonder how to make a name for yourself. Social media advertising can help with this and make your company appear bigger and more successful than it is. Here are some social media ad ideas to help you do this:
• Target ads at specific people – Facebook and other social sites have highly specific ad targeting and you can even target people with a specific job title in a company you are advertising to.
• Create and promote a guest post at an established organization – this will enable you to get a new audience by piggybacking on their audience reach; advertising the post will guarantee maximum exposure
• Become a trending story – though difficult to pull off, coming up with a viral ad that will make you trend on a social media site will lead to huge exposure.