Selecting your Instagram influencer is never easy. In fact, it requires a lot of money in the way of sponsorship. You’ll need a good horse to ride so-to-speak.
A highly visual medium needs a photogenic subject, but more importantly someone who doesn’t shy away nor get tired of the camera. It’s not enough to get someone with the golden touch. You also need someone who will never leave your side when the going gets rough or a better offer is made by your competition.
And that’s why it’s really hard to take your pick. There are so many important considerations and variables to keep in mind. When you’ve done all your work, take comfort in the fact that you did your best.
Unless you have a crystal ball, you can’t actually predict what will happen. But when you have considered all the relevant factors, the element of luck may well be the icing on the cake.