All businesses have to research their market before launching any product or service. It helps them know if their offer will be accepted by the target consumers. This research job is handled by the market researchers. Proper and early market research career planning is necessary if you want to work in this field. This job requires researching the target group which can be individuals or companies. Your client wants to understand its market so it orders this research project.
You have to find out the expectations of the target consumer, their needs, their purchasing habits, and some other information as required under the research plan. Further research and studies may be needed based on the result. It can be an in-house process or outsourced to a specialist research company. Market analyst, supervisor, manager and director are some of the posts available for professionals trained in this field.