You might have a dynamic marketing plan in place for your trade school, but it’s going to be difficult to drive up enrollment numbers if you don’t have a thorough sales process. Follow up with trade school enrollment leads so you have a better chance of turning those leads into students. There are a few ways to do this.
First, make sure you gather all the necessary data. You want to know your lead’s contact information, but you also want to know how they discovered your trade school. Track where leads are coming from so you know what’s working.
Next, make sure you’re reaching out to those leads regularly. They might not be ready to enroll right now, but if you keep in touch and provide valuable information, they can become customers later. Add them to your email newsletter list. Connect on social media. Find ways to keep in touch.