Brow Powder should go on smoothly and have an applicator that easily applies the powder or cream. In addition, it is essential that these powders look natural and go on smooth and never leave any gaps. Moreover, the powder should make brows look thicker and give them a lush look. Plus, it is imperative that these powders come in many shades and tones to suit various needs. Variety offers users options so they can match their skin tone. Also, a selection of shades such as blond, taupe, light or dark brown and raven allows users to switch up their look for various occasions. Users may want a more natural tone for the office or going out to dinner. When going out to the club or bra, they may want a more dramatic shade. Powders should naturally define brows and make them look fuller.